Apple muscles in on Blu-Ray

Who would have thunk it? Does Apple, the sick old man of desktop computing just a few years ago, now have enough muscle to sway an entire industry? Some quotes:

The digital-music powerhouse is reportedly trying to convince movie studios to include iPod-ready versions of movies on new DVD format releases. If Steve Jobs has his way, all new movies coming out on the new Blu-Ray DVD format will include iPod-ready versions–yet another content driver for Apple’s iPod. That’s the word from a handful of iPod insider Web sites this week, a move that would substantially bolster the amount of iPod-ready film content, particularly if Apple unveils a video iPod with a larger display screen later this year. As of now, the only full-length feature film sold on iTunes is Disney’s High School Musical.

The reports indicated that Jobs is leveraging both Apple’s decision to support Sony’s Blu-Ray format in its battle with HD-DVD and his increasing clout in Hollywood as Disney’s biggest shareholder to convince movie studios to include iPod-ready content on Blu-Ray discs, which are set to hit retail stores next month.

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